The IABC Handbook of Organizational Communication

The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing, and Leadership

by Tamara Gillis, IABC

480 pages· 2011· ISBN 9781118016350
About
Praise for The IABC Handbook of Organizational Communication "Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication."—John Deveney, ABC, APR, president, Deveney Communication "Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide."—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University "It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right."—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon "All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication."—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College

Discuss The IABC Handbook of Organizational Communication with other readers

Join or start a book club for The IABC Handbook of Organizational Communication on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Frequently asked questions

How do I join a book club for The IABC Handbook of Organizational Communication?

Sign up free on Readfeed, then browse public clubs or start your own club with The IABC Handbook of Organizational Communication as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss The IABC Handbook of Organizational Communication with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The IABC Handbook of Organizational Communication with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.