Adaptive Marketing

Adaptive Marketing

Leveraging Real-Time Data to Become a More Competitive and Successful Company

by Norm Johnston

225 pages· 2015· ISBN 9781137462930
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Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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