Digital Insights 2020

Everything we are used to is changing. From the author of the ground-breaking and landmark books e-shock 2000, Strategy in Crisis andStreamlining, comes this breakthrough new work looking at the future of the digital age. Digital Insights 2020 examines how the rapidly developing technology revolution is changing the way businesses must operate in this unfolding 21st century. It also considers the impact on people and how our daily lives and lifestyles will change… forever. Included is a blueprint and roadmap showing how companies can navigate their way through the rapidly changing environment and still emerge as winners. Our computer world of point-and-click is morphing into 'Think', 'Talk' and 'Move', where just thought, voice and simple remote gestures will control 3D holographic displays of data, content and video. Companies will need to reinvent themselves as MCEs (multi-channel enterprises), in which there is seamless cross-channel interaction with customers and they will also need to change the way their operating systems and processes are organized. Most every business in most every sector will need to manage its way through significant 'digital transformation'. New advances in the Cloud will cut costs and time to market and challenge decades of IT infrastructure. Technology generally is now becoming the key source of enablement and competitive advantage. Written by someone on the 'front line of digital', this book is essential for anyone looking to take advantage of the digital world to increase revenues and profits.