The Ultimate Marketing Toolkit

The Ultimate Marketing Toolkit

Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

by Paula Peters

240 pages· 2009· ISBN 9781440514111
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About
From e-mail to YouTube, Facebook to webvertising—the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like: Blogs and blogging Pay-per-click advertising Search engine optimization E-mail offers E-newsletters Filled with samples and resource lists, this book is the only book a marketing professional will ever need.

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