Customer Sense
How the 5 Senses Influence Buying Behavior
by A. Krishna
185 pages· 2013· ISBN 9781137346056
About
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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