Game Thinking

Game Thinking

Innovate Smarter & Drive Deep Engagement with Design Techniques from Hit Games

by Raph Koster, Amy Jo Kim

214 pages· 2018· ISBN 9780999788547
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About
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.

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