Sustainable Marketing
by Diane Martin, John Schouten
264 pages· 2011· ISBN 9780132998178
About
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable–and lucrative–sustainable marketing strategies.
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