Advertising as Communication
by Gillian Dyer
248 pages· 2008· ISBN 9781134972333
About
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Discuss Advertising as Communication with other readers
Join or start a book club for Advertising as Communication on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for Advertising as Communication?
Sign up free on Readfeed, then browse public clubs or start your own club with Advertising as Communication as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss Advertising as Communication with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Advertising as Communication with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.