Corporate DNA

"This book explains why this key component of intellectual capital should be better managed, can be better managed and, particularly, how it can be used to help organizations reduce the pandemic of repeated mistakes, reinvented wheels and other unlearned lessons that litter modern living. In so doing, productivity growth could be resumed, enabling industry and commerce to more easily fend off their pushy pretenders. Of course, the pretenders could also continue to become even better experiential learners ... but then, that's what competition, the free market - and experiential non-learning - is all about."--Jacket.