E-business and E-commerce Management

E-business and E-commerce Management

Strategy, Implementation and Practice

by Dave Chaffey

663 pages· 2007· ISBN 9780273707523
About
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

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