The Measurement of Meaning

The Measurement of Meaning

by Charles Egerton Osgood, George J. Suci, Percy H. Tannenbaum

342 pages· 1957· ISBN 9780252745393
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The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.

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