Follow the Other Hand

Follow the Other Hand

A Remarkable Fable That Will Energize Your Business, Profits, and Life

by Andy Cohen

192 pages· 2006· ISBN 9780312357931
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About
A marketing guru introduces five important and effective lessons, based on the principles and secrets of magic, that can transform a business and increase an organization's profits and sales, from "Two-Card Monte," which demonstrates the importance of thinking outside the box, to "Wireless Wonder," which emphasizes the value of technology. 25,000 first printing.

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