Same Game, New Rules

Same Game, New Rules

23 Timeless Principles for Selling and Negotiating

by Bill Caskey

207 pages· 2004· ISBN 9780975851036
About
23 INSIGHTS THAT WILL RADICALLYCHANGE YOUR APPROACH ANDPROFOUNDLY CHANGE YOUR RESULTSFinally, a book that teaches you how to thinkSame Game, New Rules provokes a deeper level of thought aboutselling and achievement in business. As the rules of selling change,thinking must change as well. For the sales professional, antiquatedthinking will lead to way too much work for way too little money.This book raises the professional seller to a new level of awarenessabout selling and achievement. it does it by giving the readernew ways to think about the old game of selling.

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