How to Succeed in Advertising

How to Succeed in Advertising

When All You Have is Talent

by Luke Sullivan, Maxine Paetro, Laurence Minsky

457 pages· 2007· ISBN 9781887229203
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In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising. In addition,How to Succeed in Advertising When All You Have Is Talentfeatures dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios

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