Beyond Tribalism
Managing Identities in a Diverse World
by Celia de Anca
299 pages· 2012· ISBN 9781137000934
About
In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century.
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