Design options and design evolution

Design options and design evolution

by Carliss Y. Baldwin

Part of Working paper / Division of Research, Harvard Business School -- 98-055

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We build a theory that deals with two sets of evolving entities. On the one hand, the designs of computers have changed - this evolution is apparent in the artifacts themselves. On the other hand, the evolving designs have not remained "within the walls" of one or a few big firms. New firms and new markets have emerged in parallel with new products and new product categories.

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