TELEMARKETING
A BIBLIA DO TELEMARKETING
by BOB STONE, John Wyman
237 pages· 1992· ISBN 9788521307419
About
O ambito do telemarketing; O centro de respostas da GE; O centro nacional de vendas da AT&T; Telemarketing no processo publicitario; Telemarketing no processo da promocao de vendas; Telemarketing no processo de vendas; Telemarketing no processo de levantamentos de fundos; Desenvolvimento e atualizacao de um Database; Como pesquisar o mercado pelo telefone; A matematica do telemarketing; Telemarketing no processo de treinamento; A decisao: formar seu proprio departamento ou contratar uma organizacao de servicos.
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