Do-it-Yourself Publicity

Do-it-Yourself Publicity

For Those Too Cheap Or Too Broke to Hire a Publicist

by Phyllis Caddell-M

146 pages· 2006· ISBN 9780977074518
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About
Currently a required text at The College of Aspiring Artists, the informative and entertaining book is designed to provide the fundamentals of media relations and publicity in order to effectively launch a publicity campaign. It will provide the step-by-step dynamics of structuring a press kit, biography, press release, fact sheet, media alert and pitch letter to pitching and understanding the media, and will make the process of becoming a Do-It-Yourself publicist fun.

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