An Exploratory Investigation of the Influence of College President Perceptions on Organizational Commitment to Higher Education Marketing at High Performing California Community Colleges

An Exploratory Investigation of the Influence of College President Perceptions on Organizational Commitment to Higher Education Marketing at High Performing California Community Colleges

384 pages· 2007· ISBN 9780549414094
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This study demonstrated that California community colleges are as not committed to higher education marketing as they could be because the presidents' perceptions of higher education marketing are not consistently congruent with the literature.

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