The Incursion of Azteca America Into the U.S. Latino Media

The Incursion of Azteca America Into the U.S. Latino Media

346 pages· 2007· ISBN 9780549765486
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The presence of Azteca America in U.S. broadcasting television reaffirms, on some level, the ways in which Latin Americans claim "authentic" knowledge regarding the programming and representations delivered to Latino audiences. This process is possible because of the fluid identity with attendant flexible meanings that accompanies the hybrid and multilayered identities of the Latina/o population in the U.S.

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