Online Promotions
Winning Strategies and Tactics
by Bill Carmody
327 pages· 2004· ISBN 9781582751320
About
"Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first." -Seth Godin, creator of the world's first online promotion (in 1989) Author of "Purple Cow" and "Free Prize Inside" "Effective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space." - Tim Sanders, author of "Love is the Killer App: How to Win Business and Influence Friends" and Leadership Coach at Yahoo! Inc.
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