Never Mind the Web

Never Mind the Web examines the role of the printed book in contemporary societies, its demographics, and its relation to other media. It analyzes the differences between various national book industries throughout the US and Europe, and builds a link between research methodologies used in book history and contemporary publishing research. Chapters offer practical guidance for adapting book content and developing marketing plans to fit different local circumstances is and explains why, despite earlier predictions, digital technologies and e-books have not replaced the printed book.