La agenda
lo que toda empresa debe hacer para dominar la década
287 pages· 2002· ISBN 9788423419883
About
Volver a tomar en serio la empresa - Dirigir la empresa para los clientes - Ofrecer a los clientes lo que realmente desean ofrecerles MVA - Dar prioridad a los procesos - Establecer el orden, allí donde reina el caos. Sistematizar la creatividad - Medir y evaluar lo que nos interesa - Gestionar sin estructura - Centrarse en el cliente final - Derribar los muros externos de la empresa - Extender la empresa - Hacerla realidad.
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