Services Marketing

Services Marketing

An Asia-Pacific and Australian Perspective

by Christopher H. Lovelock, Lovelock Patterson & Walker, Rhett H. Walker, Paul G. Patterson

608 pages· 2007· ISBN 9780733986789
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"A combination of text, reader and casebook, this book explores the concepts and techniques of services marketing using a broad range of service categories in the Asia-Pacific and Australian region."--Back cover.

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