Inside the Indian Business Mind: A Tactical Guide for Managers

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed. • Foreword by Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There: How Successful People become Even More Successful • Explanation of 11 key cultural ingredients for doing better business in India, such as how to locate the dharma (duty) that pertains to each person in an organization • Easy-to-understand descriptions of Indian customs • Dozens of real-world cases that illustrate how each cultural ingredient works • An appendix covering cultural details specific to the major regions and cities with industries relative to American business interests