The Warroom Guide to Competitive Intelligence

The Warroom Guide to Competitive Intelligence

by Steven M. Shaker, Mark P. Gembicki

255 pages· 1999· ISBN 9780070580572
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This is the first definitive, in-the-trenches guide to bring proven government intelligence tactics onto the corporate battlefiled. Helping companies turn information into intelligence, and then use this knowledge trategically, Shaker and Gembicki offer crucial advice for every business person on how to collect, analyze, and disseminate vital information to key decision-makers. And in a proactive strike, The Warroom Guide to competitive Intelligence tells organizations how to set up their own "WarRoom," in order to gather and protect vital information to give them that competitive edge.

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