Boom
Marketing to the Ultimate Power Consumer--the Baby Boomer Woman
by Carol Orsborn, Mary Brown
238 pages· 2006· ISBN 9780814429808
About
With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more.
Discuss Boom with other readers
Join or start a book club for Boom on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for Boom?
Sign up free on Readfeed, then browse public clubs or start your own club with Boom as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss Boom with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Boom with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.