Acceptance of Remote Services

Acceptance of Remote Services

Perception, Adoption, and Continued Usage in Organizational Settings

by Nancy Wünderlich

262 pages· 2009· ISBN 9783834919571
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Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.

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