Managing Product Families

The Innovation Imperative: Strategies for Managing Product Models and Families by Susan Sanderson and Mustafa Uzumeri traces the new competitive challenges to the patterns appearing in product variety and change. The authors successfully illustrate these patterns through a series of case studies that help to classify and explain the growing competitive challenge of "dynamic competition." Manufacturers are being forced to respond to new and different competitive challenges. The Innovation Imperative will make you aware of the patterns in global competition and inspire you to create new strategies and management styles.