Anything For A T-shirt

Anything For A T-shirt

Fred Lebow And The New York City Marathon, The World's Greatest Footrace

by Ron Rubin

304 pages· 2004· ISBN 9780815608066
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About
A history of the New York City marathon profiles the contributions of the late Fred Lebow to the history of the sport and explains how he transformed--through clever marketing--the race into a sporting event for all runners and mainstreamed the idea of marathoning into popular culture. Original.

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