What's Your Purple Goldfish?

What's Your Purple Goldfish?

How to Win Customers and Influence Word of Mouth

by Stan Phelps

210 pages· 2012· ISBN 9780984983803
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How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.

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