Marketing the Bard
Shakespeare in Performance and Print, 1660-1740
by Don-John Dugas
271 pages· 2006· ISBN 9780826265449
About
"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
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