Building Global Biobrands

Building Global Biobrands

Taking Biotechnology to Market

by Philip Kotler, Françoise Simon

336 pages· 2003· ISBN 9780743222440
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Addressing the growing biotech market, two renowned marketing strategists provide groundbreaking, global strategies for combining bioscience with information technology to create powerful new business models that will infuse companies with innovative biotech networks. 10,000 first printing.

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