Marketing Places Europe

Marketing Places Europe

How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe

by Philip Kotler

302 pages· 1999· ISBN 9780273644422
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Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

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