Principles of Marketing
by Philip Kotler, Thomas J. Paczkowski
304 pages· 1998· ISBN 9780130998163
About
Gives students an overview of each chapter, summarizes the major topics and concepts, and strengthens understanding through situational exercises involving cases, chapter highlights and quizzes. This guide includes a section of lecture notes that reproduces the transparencies with the chapter outline for easy in-class note taking.
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