True Colors

This interactive e-book is named ‘True Colors’, because it describes what we aim for when we try to produce an image without randomly changing its colours in print or on the internet. It centres on how to make the workflow of shooting> processing> manipulation> reproduction to be as predictable and optimal as possible. The human factor is central to the book. Most mistakes in the colour workflow are made through bad or lacking communication, and there’s a chapter on Communicating Color – not only about human-speak, but on how colour translates and communicates digitally to analogue output. It covers print, ink, paper, light, viewing and the many factors within Colour Management that are non-digital.