Doing Business with the New Japan

Doing Business with the New Japan

Succeeding in America's Richest International Market

by James D. Hodgson, Yoshihiro Sano, John L. Graham

238 pages· 2008· ISBN 9780742555334
About
The recent focus on China's boom has obscured the fact that Japan is once again on the rise. How do we manage our growing, and crucial, interdependence? The answer is the legions of Japanese and American managers and officials involved in the day-to-day and face-to-face negotiations that drive commerce. In this invaluable book, three leading experts pool their decades of experience to provide a pragmatic guide for Westerners doing business in Japan. The authors explain Japanese culture and negotiating techniques and provide practical advice on conducting effective meetings with Japanese clients.

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