The Marketing Director's Role in Business Planning and Corporate Governance

The Marketing Director's Role in Business Planning and Corporate Governance

by Gerald Michaluk

Join Readfeed freeFind clubs reading this bookBrowse readable books
About
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.

Discuss The Marketing Director's Role in Business Planning and Corporate Governance with other readers

Join or start a book club for The Marketing Director's Role in Business Planning and Corporate Governance on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for The Marketing Director's Role in Business Planning and Corporate Governance?

Sign up free on Readfeed, then browse public clubs or start your own club with The Marketing Director's Role in Business Planning and Corporate Governance as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss The Marketing Director's Role in Business Planning and Corporate Governance with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The Marketing Director's Role in Business Planning and Corporate Governance with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.