I See What You Mean
Persuasive Business Communication
by D. Joel Whalen
252 pages· 1996· ISBN 9780761900313
About
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
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