Scenario-driven planning
by Nicholas C. Georgantzas
1995
About
"... This book undertakes the following tasks. 1. Charting the principal weakness of disconnected forecasts or wishes, including their lack of compatibility both in substance and in terms of their implicit assumptions. 2. Explaining the advantage of using internally coherent scenarios or scenario bundles. 3. Explaining the advantage of using computed decision scenarios. These allow an examination of the joint consequences of changes in the environment and in a firm's strategy, and not mistaking mere environmental hypothesizing for scenario-driven planning."--Introd., p. xx.
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