Marketing Communications

Marketing Communications

Theory and Applications

by John R. Rossiter, Steven Bellman

500 pages· 2005· ISBN 9781741032697
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About
Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..

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