Gaijin Kaisha

For a foreigner to run a business in a culture as alien to the West as Japan - the most competitive and dynamic market in the world - it takes a general manager with the wisdom of the founder, the tolerance of anaval chaplain, the toughness of a field general, and the zeal of a missionary. This book is about the "Gaijin Kaisha", the foreign firm in Japan. It discusses what the general manager needs to consider and the support he must have from his head office if his company and he are to be successful in Japan, and it tells where he can turn in the Japanese community for assistance.