Henry V
by Jennifer Mulherin, Patricia Ludlow
32 pages· 2001· ISBN 9781842340318
About
In the globalized business world, managing large global customers requires special expertise, systems and organizational alignment to assure the long-term supplier-buyer relationship. Global account management (GAM) requires the development of a new structure to support the global account manager. Supported by case studies and interviews, this book examines the key aspects of developing and managing global customers.
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