The Passenger Has Gone Digital and Mobile

The Passenger Has Gone Digital and Mobile

Accessing and Connecting Through Information and Technology

by Professor Nawal K Taneja

268 pages· 2012· ISBN 9781409486800
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Nawal K. Taneja explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.

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