Succeeding Like Success: The Affluent Consumers of Asia

Succeeding Like Success: The Affluent Consumers of Asia

by Yuwa Wong

178 pages· 2007· ISBN 9780470822104
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Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described

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