Strategic Writing

Strategic Writing

Multimedia Writing for Public Relations, Advertising, and More

by Charles Marsh, David W. Guth, Bonnie Poovey Short

272 pages· 2015· ISBN 9781317343875
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About
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

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