Summary : Seeing What's Next - Clayton Christensen, Scott Anthony and Erik Roth

Complete summary of Clayton Christensen, Scott Anthony and Erik Roth's book: "Seeing What's Next: Using the Theories of Innovation to Predict Industry Change". This summary of the ideas from Clayton Christensen, Scott Anthony and Erik Roth's book "Seeing What's Next" shows that successful businessmen, investors and entrepreneurs all share one trait: they have the ability to predict industry change and either exploit the resulting opportunities or dodge pitfalls. In their book, the authors suggest that such people do not possess supernatural powers, but simply follow four guiding principles that can very accurately predict the fate of companies, technologies and industries. This summary reveals and explains each of these four principles, demonstrating how good research into the current market, as well as past markets, can inform excellent decision-making. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Seeing What's Next" and discover the key to successfully navigating your business.