Event Sponsorship
by Bruce E. Skinner, Vladimir Rukavina
320 pages· 2002· ISBN 9781118513835
About
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment.
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