E-business to the Power of Twelve

"The distinction between e-business and business is blurring post-haste. Soon the majority of business will be e-business, as e-commerce goes mainstream." "Yet the rush to exploit the potential of e-business is countered in many firms by a fear of the unknown and a lack of experience. We need this vast arena to be broken down and distilled into the language of business rather than the language of technology. E-business to the power of 12 does this." "This book is designed to complement education, training, networking and career development by providing examples and case studies of how successful companies have developed their own strategies and applied they to the market place." "The 12 e-principles are a framework in which an e-business can find solutions to its operation. This is not an answer to all the questions on how to build an e-business, but rather a distillation of the practical wisdom and experiences of people and companies deeply involved in e-business at all levels."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved