Principles of Retailing
by Christopher Moore, Suzanne Fernie, a Fernie
392 pages· 2013· ISBN 9781136371905
About
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
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